We work with the data businesses already have — marketing, website, CRM and e-commerce — and turn them into clear, practical insights that support decisions.

We analyze user behavior, funnels and customer journeys to understand what is working, where users drop off and where opportunities exist. The focus is on identifying patterns, problems and areas with real growth potential, not on complex reports.

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Examples of questions we answer:

• Why do users visit the website but don’t convert?

• Which audiences or customers bring the most value?

• Which products or services show the highest potential?

This service connects data analysis with strategic decision-making. We use past performance and realistic projections to support decisions about pricing, growth and investments.

We help businesses evaluate different scenarios — such as pricing changes, new services or market expansion — and understand what they can realistically expect before committing resources.

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Examples of questions we answer:

• Should prices or packages be adjusted?

• Is it worth investing in a new service or audience?

• What outcomes can be expected if a specific action is taken?
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The goal here is to improve the performance of what already exists: campaigns, websites, funnels and processes.

We evaluate marketing performance, identify inefficiencies and prioritize quick wins that can improve conversion, reduce costs and increase ROI. The focus is on practical improvements with measurable impact.

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Examples of questions we answer:

• Which changes on the website could improve conversion?

• Which campaigns underperform and why?

• How can CPA be reduced without sacrificing lead quality?​​
  
   

When internal data is limited or additional context is needed, we provide market and competitor research to support better positioning and decision-making.

This includes competitor analysis, market trends, customer research, surveys and customer journey or mystery visitor assessments. The aim is to identify opportunities, gaps and areas for differentiation.

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Examples of questions we answer:

• How competitors position their offerings and pricing

• Emerging trends in a specific market

• How customers experience the business from first contact to purchase
  
  
   

We design simple, easy-to-use tools that help businesses make better decisions on a daily basis, without complex systems.

These include ROI calculators, customer scoring models, segmentation tools and KPI tracking frameworks, all tailored to the business and its available data.

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Examples of questions we answer:

• Estimating the value of a customer over the next 12 months

• Identifying high-potential customers for targeted actions

• Tracking performance through clear and relevant KPIs
  
  
  
  
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This service focuses on knowledge transfer and empowerment. We help business owners and teams understand their data, interpret KPIs and use insights confidently in their daily work.

Training is practical, accessible and adapted to each business — without technical jargon or complex statistics. The goal is to enable teams to work independently and make better decisions over time, offering strong value for money.

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Examples of questions we answer:

• What KPIs actually matter for the business

• How to tell if something is working or not

• How to make better decisions using data, without complexity
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