A Bit About Me
Every professional path has its own story. Mine has been shaped by a strong interest in how businesses work, how decisions are made, and how data can support better outcomes.
My work sits at the intersection of data analytics, business strategy and performance. Across different roles and projects, I have worked closely with teams to analyze data, identify patterns and translate complex information into clear insights that support real decisions. A practical, business-first mindset and the belief that data should be accessible, useful and easy to understand have remained constant throughout my journey.
I value clarity, collaboration and impact. I work in a way that supports teams, builds understanding and creates long-term value, not dependency. This approach is what led to the creation of Rodata Strategy Lab and continues to shape the way I work today.
Career Journey
Sep 2025 - Dec 2025
Athens, Greece
Oct 2021 - Aug 2025
Athens, Greece
Nov 2019 - Aug 2021
London, United Kingdom
BI & Analytics Lead @ Growth Shop
Advertising
Led the development of a structured analytics and insights layer supporting strategic and performance decisions across clients. The role focused on designing clear KPI frameworks, translating complex data into usable insights, and connecting reporting with real business objectives rather than standalone dashboards.
Key contributions included the definition of advanced KPIs such as Customer Lifetime Value, the creation of a data-driven target-setting approach aligned with each client’s strategy, and the development of an insight structure that moved from high-level performance to actionable deep dives.
Data Analytics & Strategy Analyst @ Skroutz
E-commerce Marketplace
Led data analytics, performance analysis and commercial strategy initiatives within a large-scale e-commerce environment. The role focused on defining KPIs, building end-to-end reporting and ensuring insights were directly connected to decision-making across commercial and strategic teams.
Led the analysis of commercial initiatives and experiments using benchmarking, control groups and scenario modeling to evaluate impact and guide next steps. Designed and built practical tools such as ROI calculators, segmentation models and performance frameworks to support sales strategy, optimize unit economics and identify growth opportunities, while driving insights that improved processes and supported new business initiatives.
Performance Data Analyst @ ITV
TV & Advertising
Led performance and impact analysis of advertising exposure across key business metrics such as visits, conversions and sales. The role focused on connecting ad performance with advertiser outcomes through structured experimentation, A/B testing and data-driven optimisation.
Designed and delivered advanced analytics, insights and recommendations to support product development, campaign optimisation and client strategy. Led the development and testing of data-driven audience solutions including segmentation, clustering and predictive models, translating audience insights into clear recommendations aligned with brand and commercial objectives.
Sep 2018 - Sep 2019
London, United Kingdom
Jan 2018 - Aug 2018
Athens, Greece
Oct 2016 - Dec 2017
Athens, Greece
MSc Business Analytics
City, University of London
Master’s degree focused on applying analytics to business decision-making, with emphasis on machine learning, network analytics, data visualisation, revenue management and pricing, alongside leadership and strategic thinking.
Marketing & Digital Strategy @ Kriton Artos
Food Production
Led marketing and digital initiatives across social media and website management, with a focus on understanding market needs and product positioning. The role combined hands-on execution with analysis, supporting brand presence, communication strategy and responsible business initiatives.
Work included product and market analysis, packaging research and evaluation, and the use of digital channels to strengthen visibility and customer engagement, building an early foundation in connecting marketing activity with business objectives.
Communications & Digital Analytics @ INTRASOFT Int'l.
IT & Technology
Led communication and digital analytics initiatives across web and social platforms, focusing on performance analysis, reporting and insight generation. The role combined data analysis with communication strategy, supporting decision-making through survey analysis, segmentation and structured reporting.
Work included the design and delivery of digital campaigns, content creation (visuals, infographics, HTML prototypes) and the evaluation of digital products from a UI/UX perspective. Actively involved in the development of a web analytics tool, contributing to segmentation logic and the use of data to support communication and product strategy.
Sep 2012 - Mar 2016
Athens, Greece
BSc Management Science & Technology
University of Economics & Business
Undergraduate degree combining business, technology and analytics, with a strong focus on decision-making, information systems and digital innovation. The program built a solid foundation in business analytics, systems design, data management and entrepreneurship, shaping an analytical and technology-driven approach to business strategy and organizational decisions.